To promote their new initiative ‘Women In The Making’, Triumph were offering a £10,000 bursary and mentoring sessions to a new creative ‘Maker’ to launch or further their creative business. To promote the competition, they partnered with Stylist Magazine. Users needed to be able to upload their entries, complete with relevant images and copy, and be able to vote for who they felt deserved the investment.
The celebrity makers who would be mentoring the successful candidate also needed to be featured in the website, complete with video content and full interviews.
Triumph also needed to promote their latest range of lingerie for the autumn winter 2013/2014 collection.
The Triumph microsite sat within the Stylist website, and featured four main pages.
The homepage introduced the competition and the Makers Collective formed by Paloma Faith, Gizzi Erskine, Roksanda Ilincic and Grace Woodward. It also featured a video promo of the Triumph brand.
The Makers Collective page profiled each of the members through a mixture of interview content, video and images.
The competition page allowed visitors to enter the completion as a Maker and displayed entries in a masonry design with a vote counter. Maker profiles featured a profile image, image carousel and mini Q&A, giving visitors an overview of the person behind the designs that could win the bursary. Visitors could vote for whichever Maker they supported most by entering their email address.
The Triumph microsite launched to a great success and, to date, has received over 360 entries into the competition and over 40,500 votes. The campaign even garnered local media attention and was widely shared across Twitter, Facebook, Instagram and Pinterest.