Remington was looking for an interactive way to market their touch control hair clippers to the Shortlist audience.
WeClick Media developed a microsite to sit within the Shortlist website, which focussed on informative video content, and interactive elements that introduced the user to the product.
Visitors to the microsite also had the opportunity to win the new products through a competition entry.
Users can watch a range of videos showing how the clippers can be used to create fashionable hair and facial hairstyles.
Clickable elements of the product image let users explore the features and encouraged interaction.
Social sharing links, to the Remington band pages on Twitter, Google+ and Facebook encourage further connections beyond the microsite.