Stylist Magazine, part of Shortlist,wanted to raise awareness of their participation in Race for Life, a collection of 5k and 10k running events to raise funds for Cancer Research.
Their aim was to raise sponsorship, create a community feel and encourage others to take part.
We developed a microsite designed to encourage sponsorship and participation in the events through exclusive stories from the people likely to benefit from the work Cancer Research does and additional rich media.
Video content included the Cancer Slam, an inspiring video which taught the viewers the warm up dance to be performed by participants at the start of the events, and the Race for Life advert.
The Race for Life microsite is an engaging platform for anyone participating, featuring video content intended to inspire and motivate.
Feeds from twitter show the official Race for Life conversation steam, bringing the wider conversation to the attention of the visitors.