WeClick Media was tasked by the IAB to refresh their iconic branding and channel this to deliver a fully responsive website that would incorporate and reflect this.
WeClick got to work on the branding immediately, working hand in hand with the marketing team at the IAB to produce a logo that reflected their status as industry thought leaders and also conveyed a sense of openness, friendliness and inclusivity.
We then got to work delivering visuals and wireframes that showed how the website would look on mobile and desktop; having regular meetings with the team at the IAB to ensure that our creative direction continued to correspond well with their vision.
The responsive website we produced was clean, easy to navigate and reflected the personality and expertise of the IAB. The site was built in Drupal, which meant we could take advantage of its many functional capabilities. Drupal also integrates well with their CRM.
Sophia Amin: Director of Marketing Communications at the IAB:
“Making our presence responsive was not only important for our members but also for our brand credibility. We measure and grow the digital advertising market and mobile is the most significant consideration today. WeClick delivered a truly elegant solution and user experience of which we are very proud.”