Gentleman Jack.

The Order Of Gentlemen.
LaunchLaunch Project

The Brief.

Gentleman Jack is the latest brand from Jack Daniels. To promote it, Shortlist Media wanted to showcase four different men in “The Order Of Gentlemen”, including a Mixologist, Satorialist and Chef.

They required a microsite that would facilitate regular content updates and a range of content types.


The Solution.

To achieve all their needs, we developed a template that included space for video, interviews, galleries and a competition page. Build it navigation let users switch between the featured gentlemen with ease.

A dynamic and creative range of navigation was included to refresh traditional navigation, mostly around the interviews and galleries.

Each gentleman brought his own skills and experience to the microsite, offering valuable advice on how to be the perfect gentleman.

A competition ran with each new Chairman, offering winners top experiences and master classes with the Chairmen.