To launch the Dockers Men of Style campaign and promote the Dockers Alpha Khaki, Shorlist Media needed a microsite that engaged the audience and increased awareness of the Dockers brand, alongside the opportunity to win flight to San Francisco and entry to an exclusive Dockers event.
WeClick Media developed a microsite to sit within the Shortlist website, matching the Dockers branding and style.
The history of khaki, designed in an infographic style, used parallax scrolling to bring movement and life to the story.
Interviews with the chosen “Men of Style” featured accompanying video and galleries, offering users a number of opportunities to interact with the brand.
The Q&A section let users to pose fashion conundrums to the Dockers team, and view previously asked questions, ensuring the visitors came away with style advice.
The Get The Look page let users browse the new Dockers collection and clear calls to action drove shoppers on to the main Dockers ecommerce website.
Users were given a media rich Dockers experience. The microsite balanced custom design work with a simple and easy to use navigation that sat well alongside the Dockers brand.