About Paul Smith
The company started out in a tiny shop in 1970 by Paul Smith with the help of his then girlfriend, now wife, Pauline Denyer. 30 years on and Paul Smith is a world renowned British Designer with his collection being sold in 35 countries with 14 stores in England alone. Paul Smith continues to drive the company operating as both Chairman and designer to ensure his personal touch, which gives the company its competitive advantage, remains.
Their Requirements
Following on from the commercial success of last years digital catalogue, Paul Smith returned to WeClickMedia to create this years Christmas edition.
Our Solution
Rather than just updating last years catalogue, WeClickMedia raised the bar by adding a whole set of new e-commerce features. These included a new product scroll window with integrated product chooser. The product chooser includes share and social media functionality as well as shopping basket and wishlist features.
