Kitbag.com is the leading online sports retailer in Europe.
Kitbag have exclusive rights to operate the online shops of some of the worlds leading sports clubs, organisations and events.
Their list of stores includes Man Utd, Chelsea, Real Madrid, Barcelona, Everton, Celtic, Aston Villa, West Ham, Portsmouth, English FA (football), British Lions (rugby), RFU (rugby), Umbro (sports apparel), F1 (Formuala 1 racing), Wimbledon (Tennis merchandise), Ryder Cup, Open Tour and European Golf Store.
After delivering a successful online shopping platform for Barcelona FC, Kitbag and Weclickmedia wanted to build further on the platform and deliver an even better user experience for Manchester United FC. The aim of the solution was to deliver a fully integrated e-commerce system with live stock and pricing data with an additional element of personalisation that could be shared virally helping drive further traffic through to the site.
An enhanced, media rich solution was delivered to Kitbag for Manchester United FC that allowed users to easily navigate through the products, encouraging interaction through instant product personalisation that could be shared through social media functionality.
Users are able to see their name on products and share these instances virally with friends and family through a number of different social media avenues.
The result was a highly interactive shopping experience that has and continues to be shared by thousands virally.