About Liz Earle
Founded in 1995 by Liz Earle and Kim Buckland the company started with just its two founders and five staff and has since grown to employ in excess of 200 people. Each employee is still carefully recruited by Liz and Kim to ensure they are all passionate about the products they sell. The company took the mail order route as their main marketing channel when they first began and thanks to the development of ecommerce they are now able to sell their products online as well.
Their Requirements
Liz Earle realized digital versions of their newsletters could reach new customers without bombarding people with unwanted junk mail and always keeping in mind their strong Green Policy.
Our Solution
For over two years we have been digitizing their online newsletters so they can be sent out, carbon footprint free, to all their subscribers and can also be viewed on their website.
The Results
A beautifully designed newsletter with an animated front cover, full product details and sent out to all their subscribers for a fraction of the cost of a printed version. The newsletter also seamlessly integrates with their website so that a visitor can read it whilst remaining in their website and their branding is not compromised.
