About Kitbag
Kitbag.com is the leading online sports retailer in Europe.
Kitbag have exclusive rights to operate the online shops of some of the worlds leading sports clubs, organisations and events.
Their list of stores includes Man Utd, Chelsea, Real Madrid, Barcelona, Everton, Celtic, Aston Villa, West Ham, Portsmouth, English FA (football), British Lions (rugby), RFU (rugby), Umbro (sports apparel), F1 (Formuala 1 racing), Wimbledon (Tennis merchandise), Ryder Cup, Open Tour and European Golf Store.
Their Requirements
Having already delivered impressive online shopping platforms for Barcelona FC and Manchester United FC, Kitbag and Weclickmedia wanted to deliver an even richer platform for Chelsea FC. The aim of the solution was to deliver a fully integrated e-commerce system with live stock and pricing data for an increased amount of products with an additional element of personalisation that could be shared virally helping drive further traffic through to the site.
Our Solution
An advanced, media rich solution was delivered to Kitbag for Chelsea FC that allowed users to easily navigate through the products, encouraging interaction through instant product personalisation that could be shared through social media functionality.
Users are able to see their name on products and share these instances virally with friends and family through a number of different social media avenues.
The result was a highly interactive shopping experience that utilised innovative rich media to enhance the user shopping experience.
